1. The basic idea of Ever-Power's corporate culture construction:
Adhering to Shaanxi Automobile Culture, Absorbing Axle Culture, Cultivating Ever-Power Features
a. Adhering to the advanced corporate culture of Shaanxi Automobile, firmly establishing the core values of "people-oriented, creating excellence and serving the country, and pursuing excellence"; the enterprise spirit of "dedication, dedication, integrity, and innovation"; resolutely pursuing the brand concept of "quality for the future" ; The management concept of "making communication easier"; gradually complete the comprehensive and in-depth understanding and penetration of the corporate culture of Shaanxi Automobile.Build a learning-oriented enterprise, a conservation-oriented enterprise, an innovative enterprise, and finally a harmonious enterprise.
b. Absorb the essence of the axis culture, enrich and develop the Ever-Power culture dominated by the Shaanxi Automobile Culture.To learn and carry forward the corporate culture of Axis Group with creation as the main purpose and pragmatism as the essence, and promote the further development of Ever-Power's corporate culture.
c. Cultivate the "Three New" culture with Ever-Power characteristics, namely "New Ever-Power, Xintiandi, and New Life".
The connotation of the "three new" culture:
New Ever-Power,That is to reflect the construction of a brand-new, high-start working environment, radiate the employees' positive and progressive spirit, and fully implement a modern enterprise management system.Leading Ever-Power people's pursuit of continuous improvement and overall improvement in quality.So as to realize the corporate ideal of "creating a first-class environment, manufacturing first-class products, building a first-class brand, and creating a first-class enterprise".
Xintiandi,It is not only a new world for enterprise development, but also a new world for employees to struggle.It reflects that the company seizes opportunities, breaks through development bottlenecks, integrates into the entrepreneurial tide of Shaanxi Automobile, builds an upgraded platform, and creates good conditions for employees to display their talents and realize self-worth.
new life,That is to reflect people-oriented, respect people, pay attention to people, and develop people.The development of the company has increased employee income, improved quality and guaranteed welfare.Working happily has become a part of life, and creating a better life is the ultimate goal of work.The realization of a better life is the best return for the company's long-term loyalty to the company.
2. Interpretation of Ever-Power logo:
a. The crescent shape in the icon is an artistic transformation of the letter "L", and the orange figure in the smallest inscribed circle is an artistic transformation of the letter "T", which together express the basic meaning of "Ever-Power".
b. The four inscribed circles from small to large not only represent the development process of Ever-Power’s product structure from miniature to light, medium to heavy; it also symbolizes Ever-Power’s creation of “four first-class”, namely: “build First-class environment, manufacturing first-class products, building first-class brands, and creating first-class enterprises" corporate ideals; meanwhile, it implies that the new Ever-Power business of Dashan Automobile is becoming bigger and stronger like a snowball.
c. The logo adopts the geometric shape of the flange plate connecting the drive shaft to the engine as a whole, reflecting the pursuit of "inheriting power". The smallest inscribed circle and the deformed "T" (such as rim) form the wheel, reflecting the dream of "reaching the future".The overall icon is a combination of sun and moon, which symbolizes the bright future of Shaanxi Automobile's new Ever-Power, just like the song of Shaanxi Automobile: "The sun and the moon are our wheels." And the bright future of Ever-Power people will be like this. His own logo is just as colorful.
3. Ever-Power factory flag:
The background color of the Ever-Power factory flag adopts the main color of Shaanxi Automobile's corporate culture, sea blue, and the Ever-Power logo and company name are inverted, which symbolizes the Ever-Power people's pursuit of adhering to the Shaanxi Automobile culture and creating a great future.