Shaanxi Automobile continues to lead the national special-purpose vehicle market

来源:Shaanxi Automobile Website 日期:2011-04-27

    On March 3, the "Shaanxi Heavy Duty Truck-Zhengzhou Hongda Special Vehicle Seminar" with the theme of special vehicle product promotion and channel expansion was grandly held in Zhengzhou.The meeting was jointly organized by Shaanxi Automobile and Zhengzhou Hongda Automobile Industry Co., Ltd.The general manager Zhou Yinchao of the sales company and the deputy general manager Liu Xiangtao led the front-line personnel of the sales company, and more than 31 people from various conversion companies participated in the seminar.At the meeting, there were lively discussions on the channel development and market development prospects of special vehicles.
    This seminar was held under the circumstances that our company's special-purpose vehicle sales continued to be hot, with the strong industrial foundation of special-purpose vehicles in Henan and the huge market demand as the background, a meeting with positive significance for the development of special-purpose vehicle channels in the future.The aim is to strongly publicize the advantages of our company's special-purpose vehicle series products, and further strengthen the training of our company's product knowledge for the first-line sales personnel of the upper garment enterprises, and eliminate customers' doubts about the technology and application of our products. 
At the meeting, General Manager Zhou Yinchao made a speech entitled "Overview of the heavy truck market and analysis of the special vehicle market", emphasizing that the special vehicle market has become the mainstream heavy truck market with the fastest volume in the heavy truck industry and the best market promotion effect. The products of car modification companies are the most accessible heavy-duty truck products. The modification companies are encouraged to seize market opportunities, relying on the Shaanxi Automobile brand to increase the market promotion of Shaanxi Automobile's special vehicle chassis, and ultimately achieve a win-win situation.
The marketing department and the sales service department of the sales company introduced the characteristics and advantages of our company's new products and the after-sales service policies and advantages of special vehicles.This special vehicle seminar has been carefully prepared and conducted detailed training on our company's special vehicle product training and after-sales service, so that the channel sales personnel of the refitting company have a better understanding of the characteristics of our company's special vehicle products, and effectively promoted market promotion and Publicity.
    It is reported that in the first quarter, our company's special-purpose vehicle orders exceeded 8000 units, and the total sales volume exceeded 6400 units, accounting for 22% of the total sales of the company’s products. Among them, the special-purpose vehicle department ordered 5990 units and direct sales 4607 units, completing 33% of the annual plan. An increase of 63% compared to the same period.
    Judging from the market response in the first quarter of this year, sales of special vehicles continued the hot market last year.The sales company will use this seminar as an opportunity to further increase the promotion of special-purpose vehicles and resolutely win the battle for the sales task of 2 special-purpose vehicles this year.
 
 

category: Industry News

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